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Yesterday afternoon Jun Loayza gave JustSignal a nice mention over a Mashable - you can check out the article here.
We are thrilled to get a mention - especially when you consider that JustSignal was a simple side project. We’ve realized the power of tuning the Social Media universe to get JustSignal - and we are quickly readying the next release.
Stay tuned - and if you have any questions or issues feel free to drop in on the JustSignal User Forums.
Tags: data, JustSignal, launch, Social Media
On Friday, November 21st cosinity released JustSignal - a combined FriendFeed and Twitter application that allows you to turn down the noise and focus in on just those topics or users you find most interesting.
As much as I love Twitter and FriendFeed, they can become a giant distraction. Too much noise, not enough signal. JustSignal is the solution. It allows you to get your entire home feed from FriendFeed and near real-time “Track” from Twitter - all in one user interface. JustSignal’s filtering solution allows you to only receive the information you care most about - in real-time.
While that alone is a powerful solution for the individual user… JustSignal delivers so much more.
JustSignal Brand Monitor tracks your brand across Twitter and FriendFeed - allowing you to monitor what is said about your brand - and react in real time. Our robust solution queues Tweets, FriendFeed Posts, Comments and Likes that refer to your brand. Anyone in your company can log in and respond to those Social Media brand messages as they happen.
JustSignal Brand Monitor also archives everything said about your company - allowing you to analyze the data and determine what the perception is and how it is trending.
This combination of real-time monitoring and response, and historical data analysis is transformative for your company. Stop sending out surveys and start listening to your customers, prospects and influencers.
You can contact me directly for more information.
The current trend in communications is more (and more) communication technologies, providers, mechanisms and buzz words. Social Media, VoIP, Blogs, Wikis, Unified Communications, TelePresence, WebMeetings, SMS, IM, Chat, Mobile, MicroBlogging, etc.
You can hop on any tech site and see daily skirmishes over which technology is the best - or how you should leverage social media in PR and Marketing. But at the end of the day we are doing an awful job creating applications that solve real challenges faced by Small Businesses - which is ironic, because communication between businesses and their prospects and customers is a significant source of pain.
All this technology isn’t making the situation better for small businesses and their customers - it is making it worse. How many ways does a person need to make a phone call? How many “channels” of web reviews, posts, comments and rankings can a small business legitimately afford to monitor and react to. It is a deluge - and for the most part it is noise. And because of that signal to noise gap we are missing the real opportunity - Why aren’t we creating applications that leverage communications to make transactions easier (for both seller and buyer) and more efficient?
We’ve all seen it whether in our own small business or in our transactions (or attempted transactions) with small businesses. Annoying appointment reminder calls, customers who fail to show, unreturned phone calls, calls outside business hours, unanswered emails, frustrated blog posts, bad reviews, etc.
How many times have you attempted to get a contractor to simply show up to give you an estimate? How many times have you (Mr. contractor) shown up to do an estimate to find no one home? How many hours a day does the salon owner spend calling to make sure her appointments will show up… and how many don’t show up anyway?
Improving communications between small businesses and their prospects and customers is a huge problem space that has been largely ignored. It is a massive opportunity to improve both the lives of small business owners, by helping them acquire and retain customers and at the same time make them more efficient; and small business customers, by making small businesses easier to do business with.
I’m not just telling you this - I’m obsessed with it. So much so that it is now the entire purpose of cosinity. It is the whole point of page2call - helping small businesses get better at customer acquisition by making them easier to do business with and allowing them to better track the effectiveness of their online presence.
I’ve spent years (too many years) solving these problems in fortune 500 companies. And while I admit - most of the time large companies use these technologies as barriers to communication - that was in every instance a failure of vision and will. For fortune 500 communicating with customers is a cost to be minimized. For small businesses communicating with prospects and customers is a matter of survival - and when leveraged as an advantage a key driver of growth.
I know creating these applications for small businesses is nearly as sexy as another micoblogging service, or anything you can stamp social media on, but it does have one significant advantage. 25 million target customers who have no problem spending money to acquire and retain customers.
cosinity is sponsoring an Arizona State University Entrepreneurial CAPSTONE project.
From ASU:
Friends of ASU Poly and the Software Enterprise,
The beginning of the Fall semester is 2 weeks away, so we are ramping up efforts to identify Software Enterprise projects for the 2008-09 academic year. I am writing to solicit interest in sponsoring a project this year. Projects go through a 1-year cycle, with the Fall semester focusing on requirements and prototyping, and the Spring semester focusing on building and delivering production-quality software.
For those unfamiliar, the Enterprise is a 2-year upper-division software engineering capstone sequence, where juniors and seniors partner to execute a software project, with an emphasis on deliverable quality.
This year we are excited to announce we are receiving support from a Kaufmann Foundation to sponsor projects with an Entrepreneurial focus; to this end we are partnering with the Morrison School at ASU Poly to include business students who will take emerging technologies and perform market analysis around the projects. Therefore we are very interested in projects that have commercial potential inside or outside your organizations, and will be able to dedicate special resources to these projects. However, all types of software projects are welcome!
We are also excited to announce that we have moved into new buildings at the Poly campus, and our building (Peralta) includes space for the Software Enterprise! This gives these projects a home and provides an opportunity for us to promote your participation with ASU students! We have submitted an NSF proposal to outfit this space for project teams, please let us know if your organization has an interest in sponsoring this space as well. Finally we mention that the Enterprise has been published in the past year in the International Journal of Engineering Education, the Frontiers in Education Conference (FIE), and an upcoming book “Software Engineering: Effective Teaching and Learning Approaches” (http://www.amazon.com/Software-Engineering-Effective-Approaches-Practices/dp/1605661023).
cosinity will be - working with ASU Poly and the Morrison School students - investigating an entirely new set of services leveraging our communications applications platform. We are exited about this opportunity to work with ASU to enhance the quality of the graduates produced and at the same time deliver high quality services to our customers.
Today we announced the availabiltiy of page2call. We are making 300 fully functional beta accounts available starting now.
You can sign up at:
regards,
the cosinity team
good morning.
As a way of making you familiar with page2call and how it will work when your customers visit your site/add/blog/etc. we’ve placed a demo widget on the page2call product page.
But in the spirit of putting a widget in any HTML document where you’d like to
we thought we’d put our demo widget right here in the blog.
Go ahead, click, call, enjoy!
regards,
the cosinity team
We are early… and hopefully we will get some of our weekend back!
Please feel free to check out the new page2call product page and be sure to sign up for the beta.
Remember there are only 300 beta accounts available.
regards,
the cosinity team
Great news everyone… we are well (WAY) ahead of schedule. There are only 3 minor pieces left to deploy.
At that point we’ll begin testing that everything is working. Once we’ve completed that we will be releasing page2call into beta. At that point you’ll be able to request your beta account.
regards,
the cosinity team
We are beginning the process of upgrading cosinity services to include page2call. There should be no service impacts to existing callRecord subscribers.
Any existing page2call widgets (those we’ve released for alpha testing - you know who you are) will be unavailable for the next 24 hours.
We’ll continue to update the tag “upgrades” here in the blog… so grab the feed and stay tuned.
Thanks!
the cosinity team
A few of the people on our mailing list have inquired about pricing for page2call. Given that I wanted to take just a moment to share our thoughts on pricing.
If you are willing to help us test, refine and solidify a product - we think you should get the product for free during that period
Having said that we think you’ll find page2call so valuable to your business that you’ll be happy to pay us. And we believe that we’ve come up with some very attractive pricing:
Standard Plan:
$24.99 per Month
How many sales per month does this need to generate for you per month to pay for itself? Our guess is that for the vast majority of you it is ONE. ONE new customer, additional sale to an existing customer or really warm lead - I think that is worth $25.00 per month.
Having said that we believe it will be many, many more than 1 per month. What would 200 be worth?