Old marketing with new tools
Here is an interesting read from Seth Godin.
We tend to use new tools to do less. We try to save time and money at the same time, and end up depersonalizing and commodifying what we do.
A simple example: cost and speed pressure means that when you get your car serviced, it’s unlikely you’ll be greeted by the mechanic himself, wiping his hands on a greasy rag, telling you exactly what he did to your car. Instead, you’ll get a difficult to decipher printout.
Why not use the technology to give more?
[From Old marketing with new tools]
I think Seth hits the target spot on in this post – but I’d go one step further.